Exploring content strategy

Written by Jay Manaloto

As early as last month, August 2014, I knew next to nothing about content strategy, content marketing, and custom content. But on August 27, something happened — I attended a MadCap-hosted webinar by content strategist Mark Baker. Although Mark’s presentation focused on EPPO topic-based authoring, it opened the gateway to the world of content strategy. What is it? Let’s find out.

casting-01-content-framework

Continue reading 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s