Exploring content strategy

Written by Jay Manaloto

As early as last month, August 2014, I knew next to nothing about content strategy, content marketing, and custom content. But on August 27, something happened — I attended a MadCap-hosted webinar by content strategist Mark Baker. Although Mark’s presentation focused on EPPO topic-based authoring, it opened the gateway to the world of content strategy. What is it? Let’s find out.

casting-01-content-framework

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